On the back of Vietnam’s first ever Cannes Gold in June, Lowe Vietnam scaled yet another all-time high for Vietnam’s advertising Industry.
At Spikes Asia 2014, the creative and strategic hotshop converted 14 of its shortlists into 5 metals. Never before had any agency from Vietnam had such an impact on the Festival.
With shortlists in Print, Print Craft, Outdoor and Design, the agency demonstrated its creative ability to highlight thought-provoking topics and issues prevalent in the modern world.
The stars of the show were two campaigns for OMO: “Vs.” – which highlights why growing up with dirt is far more richer and rewarding than growing with digital toys (see the work) – and “Flying Eye Test” – an innovate take on a prevalent issue with children’s weak eyes in Vietnam (see the work).