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Lowe Vietnam is made AOR for Masan Consumer drinks porfolio

Lowe Vietnam has been awarded duties on Vietnam FMCG giant Masan Consumer Corporation’s bottled beverage portfolio. Lowe will deliver integrated communications across the country for Masan brands such as Vinh Hao (mineral water), Vinh Hao Aktiva (Isotonic) and WakeUp 247 (energy drink) among others. The work was awarded without a pitch. Duties begin immediately. Le…

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Lowe Vietnam appoints Carlos Camacho as ECD

Carlos joins the agency from leading Latin American agency Lowe SSP3 Colombia. He will be tasked with developing and expanding the agency’s creative product and reputation across Vietnam and Asia. The role is effective immediately. Carlos spent six years as Creative Director at Lowe SSP3, where he worked alongside CCO and Co-Chairman, Jose Miguel Sokoloff….

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Lowe Vietnam scores hat-trick at New Business League

Lowe Vietnam tops Vietnam New Business League for the third consecutive year. The New Business League report is the cooperative work between R3, the world’s most prestigious agency management consultancy, Campaign Asia-Pacific magazine and the international auditor PricewaterhouseCoopers, measuring the business performance of all advertising agencies in the Asia Pacific region. 2013 marks yet again…

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Lowe Vietnam tops Agency of the Year for Second Year

Lowe Vietnam has once again taken Gold for Vietnam at South East Asia’s Agency of the Year Awards, held in Singapore last night. They were also top Creative Agency for Vietnam in 2012. Michel Borelli, Managing Director, Lowe Vietnam says:  “This is truly an honor. But I know how hard our people have worked, from…

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Lowe Vietnam proved doing good is good for business

Lowe Vietnam came good at the Asia Pacific Tambuli 2013 awards held in Manila, Philippines. The agency won 1 Gold & 1 Bronze for its work on Omo & 2 Silver trophies for CloseUp. The heart-warming campaign for Omo won Bronze in the best ‘Family Oriented Brand’ & received a unanimous Gold in the ‘Most…

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Lowe Vietnam and CloseUp inspire expressions of love on Valentine’s Day

Lowe Vietnam has created a Valentine’s Day campaign for CloseUp, Unilever’s teen toothpaste brand, aiming to inspire the youth of Vietnamtoovercome their inhibitions and “let love rule”. The campaign, built on CloseUp’s brand promise of helping people get closer, features inspirational videos of young men declaring their love to their unsuspecting girlfriends in public, through…

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Lowe Vietnam crowned Agency Of The Year 2012

Lowe has topped Vietnam’s creative agencies at this year’s Campaign Asia-Pacific Agency of the Year Awards, winning Gold. Lowe Vietnam scooped the award on the strength of its unique and successful take on the global economic downturn. A series of smart management decisions went against the countrywide business trends for 2012.

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Lowe Vietnam wins Unilever’s brand Axe

SINGAPORE – Lowe Vietnam has been awarded the creative duties for Unilever’s prominent male grooming brand, Axe. The agency will build a full services campaign, harnessing the brand’s global expertise and reputation to create a presence strongly aligned to the local marketplace.

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Vietnamobile Win

HANOI -Vietnam’s fastest growing telco has appointed Lowe as its creative agency in the Vietnamese market. Commenting on the win, Vikas Mehta, managing director at Lowe Vietnam, says, “This is an important win for Lowe. Telecom is one of the fastest growing industries in the country and our presence in this sector needed to be…

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Lowe Vietnam names new MD

SINGAPORE – Lowe Vietnam has named Michel Borelli as its new managing director. Borelli has previously headed Ogilvy in both the Vietnam and Indonesia markets.

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Lowe stands out at Asian Marketing Effectiveness Festival 2011

SHANGHAI May 13th 2011 – Lowe Asia-Pacific took home six awards in markets across Southeast Asia at the annual Asian Marketing Effectiveness award ceremony which took place on 13 May 2011 in Shanghai. In a big haul for the agency in Southeast Asia, Lowe Asia-Pacific won six awards including four silver, one gold and one…

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Chairman of Lowe & Partners Tony Wright to visit Vietnam

VIETNAM – Reinforcing Lowe Vietnam’s position as the country’s leading advertising agency, Tony Wright, Chairman of the Lowe & Partners network, is to visit Vietnam, bringing with him the network’s new vision of Populist Creativity. (originally in Vietnamese)