CloseUp is a toothpaste brand in Vietnam targeted at the youth. As a brand, CloseUp is all about expressing closeness.
For Valentine’s Day, we wanted the brand to get positive sentiments by helping couples express their love in a special way.
The young Vietnamese are uprightly shy about expressions of love.
Bypass the negative barrier of shyness with something positive.
Let Love Rule
The video is the no.1 viewed clip in Vietnam with 4,500,000+ views
Turn-over grew 22%, volume grew 14.9%